Our CEO shares his favorite memories from our travelers during 2024
Greeting the dawn alongside a local fisherman on a quiet stretch of the Atlantic coast. It’s not about ticking off an activity—it’s about feeling the salty breeze, witnessing a craft passed down through generations, and sharing a simple meal of freshly grilled catch. No fancy décor, no pretenses—just honest flavors and stories carried on the tide.
Venture inland to a tiny, family-run olive grove, where the owners take pride not in glossy brochures, but in the warmth of their welcome. As they crack open a just-pressed bottle of olive oil, you’ll learn how sunlight, soil, and careful hands create this nectar. Taste it with fresh bread, hear the laughter of children running among ancient trees, and listen as grandparents recall harvests long before your time.
In the shadowy lanes of a lesser-known mountain village, you might stumble upon a secret chestnut festival that’s never advertised—just whispered about by neighbors. The entire community comes together to roast chestnuts, sing old songs, and pass around homemade treats that taste of autumn and memory. No staged folklore, no glossy pamphlets—just pure, heartfelt tradition.
If you’re feeling more adventurous, find a shepherd in the Serra da Estrela who’s willing to show you how to tend his flock. The wool and the weathered crook he carries aren’t props—they’re part of a quiet, ancient rhythm. Listen to his stories and you’ll see Portugal not through a camera lens, but as a living tapestry of voices, flavors, and faces.
If you give it the chance, this is what Portugal will reveal: warmth without fanfare, traditions without show, and connections that linger in your heart long after you return home. These aren’t “attractions”—they’re simple moments that shape you into a traveler who truly understands what it means to belong somewhere, even if only for a day.
…This is how it feels to travel to Portugal...try us!
A big hug to all from Europe’s Western Tip!